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Shoot For A Cure Moto-Sport identifies the relationship between motor vehicle crashes and spinal cord injuries. Over one half of spinal cord injuries in Canada are caused by motor vehicle crashes. The Shoot For A Cure Moto-Sport campaign aims to solicit the automotive and moto-sport industryÔÇÖs support in educating society about the importance of safe driving in the prevention of spinal cord injuries due to motor vehicle crashes. Shoot For A Cure Moto-Sport also aims to actively involve the automotive and moto-sport community in the quest to find a cure for paralysis through targeted fundraising initiatives.